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There is an advertising/persuasive speech technique called "The erroneous conclusion."

The technique is that a mistake is made somewhere in the conversation or on the advertisement, which starts a dialog leading to discussions about not just the error but the circumstances surrounding it. Creating a buzz.

The simplest form is the reversal of a letter on store signage. That can actually lead to someone walking into the store to inform the management of their "error" therefore providing the store with a possible customer.