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It's just a Labor Day weekend airing so they might also just be testing the waters.
One of the loudest critiques has been "ignoring young men" so if they actually have some "young men" active in social media working for the party to test things out, perhaps they know better what sells to that demographic.
As a side note, there have been a bunch of articles recently based on a recently published poll about how "drinking" among Americans has dropped pretty significantly, so not sure what impact that video ad will have!
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