General Discussion

not that propaganda requires much skill. just be relentlessly arrogant, argumentative, grandiose, never concede a point, and always insist you won, especially when you obviously lost.

moreover, the right-wing flock quickly moves to serve the interests of their leaders, so whatever charlie kirk may have been in life, the circumstances of his death allowed right-wing leaders to exploit him for purposes of consolidation of power, control of outrage, targeting of democrats/liberals/trans people, etc. the leaders directed that there shall be outrage, and the obedient masses complied.

most of them had probably heard of charlie kirk, but even the ones who hadn't joined in the outrage because that's what the right-wing masses do. they live to be part of the collective outrage, they don't stop to think if it's correct or relevant or whatever, they just love being part of that collective anger.