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TomCADem

(17,828 posts)
46. This is an Outdated Idea That Democrats Just Need a New Branding Strategy
Mon Jun 2, 2025, 09:28 AM
Monday

Less than 20 years ago this may have been true, since most Americans still got there news from traditional outlets. Even though news papers were dying, and a lot of independent outlets were being gobbled up, most people still relied on TV or written news. However, with both the left and the right attacking mainstream media, and the proliferation of social media and influencers, most people now get their information from social media sources believing that they are somehow less tainted, because you can now do your own research. Heck, look at DU and see how many people attack polls and the mainstream media. It is even worse on right wing sites with Trump always complaining about Fake News.

Thanks to the current information infrastructure, which rewards content that goes viral, the most popular social media posts will be tend to be the most provocative or divisive. Look at DU. Start of a post with the name of a well known progressive and discuss a quote where they attack other Democrats. I guarantee that it will start to trend with people debated and arguing. Sure, some of it may just be bots, but divisiveness will always gain traction.

The Republicans have embraced and leaned into this. Find a group to resent whether it be a minority group, the homeless, immigrants, LGBT, college graduates, public employees, and scapegoat them and thanks to the fragmented nature of social media, you can do this with impunity, because most people do not get their news from mainstream media or traditional journalists these days. Even better, when false stories circulate, people will blame traditional journalists for failing to publish the truth.

Thanks to our current information infrastructure Americans are isolated, insure, and resentful of their fellow Americans. Democrats will either need to lean into the hate to start winning elections the way Democrats did in the 1900’s, because progressives have lost the ability to communicate with non-progressives in the real world. At best, progressives can only vent in safe spaces like DU where we convince ourselves that most people believe what we believe and have not embraced detesting people who are not like themselves.

Look at Medicaid. We assume that this will be unpopular, but Republicans will just highlight how immigrants, disabled people, minorities, the poor, homeless, etc., are unjustly getting benefits for being lazy, and by appealing to the wide spread hate and isolation of Americans, this will probably be a winner.

If Democrats want to win with a progressive message, then they have to engage with people in the real world, rather just holing up in safe spaces like DU. We need to put down the cell phone and interact with people IRL. But this is hard. So, perhaps we will just stick to venting on DU.

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According to Yougov's latest poll: everyonematters May 30 #1
I think you answered your own question Bluetus May 30 #11
In two years our democracy will be dead. choie May 30 #12
re: fighting hard TnDem May 31 #33
Or it's just slightly possible that people are stupid NoRethugFriends May 30 #2
Likely. OAITW r.2.0 May 30 #3
And I wonder how many of those people who have a feeling that Democrats think they are stupid elocs May 30 #5
If that's all it takes for them to vote against everyone's interest Keepthesoulalive May 30 #8
Trump calls his voters stupid right to their face -- no Democrats do. If so, when, who, what did they say? betsuni May 31 #13
More than slightly. Layzeebeaver May 31 #22
It all makes sense if you just resign yourself Cosmocat May 31 #32
I do not trust any poll creon May 30 #4
Lots here have that attitude but when polls are favorable towards Democrats elocs May 30 #6
Polls are bull Keepthesoulalive May 30 #9
I do not trust them creon May 31 #31
But as I've heard those at the top of political campaigns say, they read & pay attention to polls elocs May 31 #34
that is what matters creon May 31 #37
It's the truth, so it does matter. The truth is that campaigns pay attention to the polls they trust the most. n/t elocs May 31 #39
true creon Sunday #45
We have the driest powder on the seven seas. LuvLoogie May 30 #7
Hope that improves as midterms gear up. Silent Type May 30 #10
The poles are shit as usual. rickyhall May 31 #14
What do the Democrats stand for other than being anti-Trump? That's what I've heard people say who don't like Trump. Doodley May 31 #15
At some point, we have to run on something besides trump is a POS. True, but didn't work in 2016 or 2024. Silent Type May 31 #16
Their opinions of Democrats are shaped more by Trump and R/W media than Democrats themselves. Doodley May 31 #41
Ask them why they don't like the Democratic position on Taxes JI7 May 31 #17
That is my point. They don't know. To them, we aren't getting our message across, other than Trump is bad. Doodley May 31 #40
Most voters are not adults. hay rick May 31 #18
I think Senate Dems angrychair May 31 #19
My point. The voters you refer to Pototan May 31 #21
I don't disagree angrychair May 31 #25
I agree Pototan May 31 #30
This far ahead of an election, polls are used to support media contentions. lees1975 May 31 #20
Post removed Post removed May 31 #23
I hope you enjoyed your stay at DU Pototan May 31 #24
the 'not fighting hard enough' - is one of the more inane political analyses stopdiggin May 31 #26
The ones who came up with "not fighting hard enough" burst into giggles every time they betsuni May 31 #27
yeah ... I kind of get this throbbing pain ... roughly situated behind my left eyeball ? stopdiggin May 31 #28
I couldn't agree with you more Pototan May 31 #29
Because Democrats take the bait DenaliDemocrat May 31 #35
Yes, the embrace of deeply unpopular (outside this forum, in the real world) cultural issues has been problematic. BannonsLiver Monday #48
The way to correct this problem... kentuck May 31 #36
All bdamomma May 31 #42
I agree with your last paragraph senseandsensibility May 31 #38
You Assume That People Oppose the Trump Neo Nazi Agenda TomCADem Sunday #43
"people who do not believe what they believe" Dave says Sunday #44
This is an Outdated Idea That Democrats Just Need a New Branding Strategy TomCADem Monday #46
People's expectations of Dems to fight back vs. their not understanding how control of all 3 branches works JCMach1 Monday #47
Latest Discussions»General Discussion»Democrats at 27%: Reading...»Reply #46