http://www.medicalnewstoday.com/articles/169213.php#at"The Natural Products Foundation (NPF) recently met with officials from both U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) to turn over the names of 10 companies that have continued to make drug or disease claims in their advertising and other promotional materials. These meetings were part of an ongoing effort through the foundation's Truth in Advertising (TIA) program, which aims to first educate advertisers to help them bring their advertising into compliance.
"There is no excuse for companies to be making drug and disease claims given the many ways they can find out how to make their materials compliant," said Marc Ullman, veteran industry regulatory attorney of Ullman, Shapiro & Ullman, and chair of the NPF Legal Advisory Council. "When we notify a company about non-compliant ads and they continue to make illegal claims, they need to know that isn't the end of the matter - there are repercussions."
Ullman attended the meetings with NPF Executive Director Tracy Taylor. According to Taylor, both agencies were "very receptive and offered encouragement for our self-regulatory efforts."
"The good news, which we reported during our meetings, is that out of the 21 companies that have received letters as part of the Truth In Advertising program, several have already undertaken substantial efforts to bring their advertising into compliance - including taking down a Web site, " Taylor said. "In addition to the TIA material we turned over to the FDA and FTC, we have also provided those agencies with information concerning seven other Web sites making serious disease treatment claims - including H1N1 cures - as we believe that this type of claim requires an immediate regulatory response."
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I'm very happy to know this foundation is working on this issue.
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