L.A. Times: Hillary Clinton's Identity Crisis [View all]

http://www.latimes.com/opinion/op-ed/la-oe-0224-goldberg-hillary-clinton-5-0-20150224-column.html?track=lat-pick
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Is Hillary Rodham Clinton a McDonald's Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JC Penney or J. Crew?"

That was the opening question of a front page Washington Post story on Clinton's effort to figure out her "brand." To that end, she has recruited a team of corporate marketing specialists to "help imagine Hillary 5.0."

After decades of public life, even Clinton doesn't really know who she is -- or at least who she should be this time around.
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"It's exactly the same as selling an iPhone or a soft drink or a cereal," Peter Sealey, a longtime corporate marketing strategist, tells the Washington Post. "She needs to use everything a brand has: a dominant color, a logo, a symbol.... The symbol of a Mercedes is a three-pointed star. The symbol of Coca-Cola is the contour bottle. The symbol of McDonald's is the golden arches. What is Clinton's symbol?"

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Also posted in Politics 2015