Gun Control Reform Activism

"And that’s a fact that gun ownership in the U.S. is on a steady decline. In 1977, 54 percent of American households had a gun in them. By 2012, that number had dropped to 34 percent. (And this comes from the general social survey that’s done by the National Opinion Research Center at the University of Chicago. It’s the most cited social survey in the country. It’s the only survey that has consistently looked at this issue.) So what the industry is faced with is the fact that gun owners are aging; they’re dying off. And the constant pressure [the NRA] faces is two-fold. One is, how do you resell current gun owners? And the second is, how do you market to, for lack of a better phrase, “replacement shooters?"