2016 Postmortem

1. Trump has a problem with truthfulness himself. If we hold him to it, he doesn't have a way out, either.
2. We need to get the latest tools that business uses for messaging and social media, especially real time tools so that wat we can be fast on the uptake.
3. Go after his surrogates on truthfulness. Don't let Kelly Anne spew. Start destroying their lies.
4. Go after trumps Russian connections. As Putin becomes more belligerent in Eastern Europe, start reminding all the rust belt voters with Eastern European heritage, how evil Russia is. Reinvigorate union ties with the union movements in Eastern Europe, especially Poland. Broadcast Pope Francis critiques of Putin. Most republicans don't like Russia... rebrand Putin as a continuation of the evil empire.

5. Truth will out. There is no niceness in Medicaid, Medicare, Socisl Securiy cuts. They will do this early to mitigate republican losses in the mid term.

Work with popular culture and fashion to create a counter to Trump love of bling. If ivanka is pushing pink and blond, straight long hair, fashionistas need to push black and curly. Push a green aesthetic.

Rework everything soft that trump tries to do as hokey, pandering. Trump really does not like vulnerable people and it shows.

Tump will get a lot of yardage at the beginning of his term because it takes time for lies to catch up with him. I wonder what it would take to close down his twitter account or render it ineffective.

How do you destroy Branding and messaging?