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Jewish Group

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Behind the Aegis

(55,656 posts)
Tue Sep 9, 2025, 03:24 PM Sep 9

(JEWISH GROUP) The Trump administration says it's posting 'banger memes' -- here's why that's a problem for Jews [View all]

Pepsi ran a strange commercial in 2017. In it, Kendall Jenner walks out in the middle of a modeling gig to join a passing protest — against what, we don’t know. Grabbing a Pepsi, she strides up to a cop at a protest and hands it to him. Everyone cheers.

The backlash was quick. “If only Daddy would have known about the power of #Pepsi,” tweeted Martin Luther King Jr.’s daughter, Bernice. Pepsi tried, briefly, to defend the ad, but they ended up pulling it after just 24 hours and issuing a statement saying they had “missed the mark.”

That kind of apology, however lukewarm, is nearly unimaginable today.

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That has real consequences. Of course, it normalizes Nazi ideas and imagery. But when the government uses winking coded language and does not even dignify accusations with a denial, the very idea of caring about spreading hate is delegitimized.

The underlying message is that concern about dangerous conspiracy theories, or racism, or misogyny or antisemitism is lame. And when caring about hatred becomes lame, we’re in trouble.

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Nazi references are bad except when they are used for Holocaust inversion to attack Israel, Zionism and/or Jews, then it becomes 5 by 5!!

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