Abercrombie & Fitch, Walmart, Nike, and other major brands that say Trump's tariffs are pushing them to raise prices [View all]

Source: Business Insider

Abercrombie & Fitch, Walmart, Nike, and other major brands that say Trump's tariffs are pushing them to raise prices

Ayelet Sheffey,Catherine Boudreau,Sarah Jackson,Sarah Perkel,Grace Eliza Goodwin,Brent D. Griffiths,Nora Redmond,Alex Bitter,Aditi Bharade,Jordan Hart
Tue, November 25, 2025 at 11:31 AM EST 13 min read

• Trump's tariffs have led some companies to reveal that they plan to raise prices.
• Even before his so-called "Liberation Day," companies warned they would pass costs on to shoppers.
• Business Insider is tracking companies that have said they'll raise prices due to tariffs — and those that already have.

Prices are expected to go up this year as many companies signal plans to raise them in response to President Donald Trump's slew of tariffs.

While firms raise prices for many reasons, some were blaming price hikes on tariffs long before Trump's so-called "Liberation Day" on April 2. That's when he announced a 10% baseline tariff on imports from most countries, except Canada and Mexico, and a host of "reciprocal" tariffs on top of that.

The situation is fluid, as various countries continue to negotiate potential trade deals with the US. The Supreme Court heard arguments in November over whether Trump's tariffs can stand. Following the hearing, stocks got a boost as reports emerged that justices seemed skeptical of his power to impose the tariffs.

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Read more: https://finance.yahoo.com/news/walmart-shein-target-other-major-102701866.html