I haven't been loafing really. I cannot find the specific article I wanted for you BUT I've come with some goodies sure to be inspirational. But, first this is what I recall from the 'naming' article:
Keep it simple. A name that will transfer well to a blogspot, traditional website, for eBay or Etsy, etc. It was also heavily emphasized to use your name. I think having been in the business for 30+ years this IS best. Not always so much fun but....I recently named my eBay name to mynamedesigns. This leaves me much latitude should my interests creatively change over time. I won't be tied to some fantasy name or name with a specific medium or type of work mentioned. Would also work best if and when I license my work. You can use your more imaginative words for ads, website categories or a studio name etc. Also check out a few alternatives in Google....just Google what name you've chosen to see if changes need to be made.
Here's a Goodie 1: http://www.artsyshark.com/category/business-of-art/marketing-business-of-art/page/2/
This website is chucked full of all kinds of information. A lot about licenses but so much, much more. Scroll down on the link page to read multiple articles...more pages links in the marketing category at bottom of page. In the left hand sidebar is a virtual wealth of info..I hope you enjoy this site as much as I do. I can get lost there. It's also where I 'think' the naming article is but...I couldn't find it even after I used the site's search tool. Enjoy.
Goodie 2:
http://www.art-licensing.biz/archive.aspx
Lots of stuff about licenses but many articles of general interest in building a business.....you might find just the right tilt for the phoenix rising!
I'm bookmarking your OP so I can give you more at a later date if you find these useful. Best to your efforts....there's money out there just waiting to find that special 'something' !
My keyboard has a couple of sticky keys...keep forgive misspellings!