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Women driving the drop-off

Dig a little deeper into the data and you find a fact which really shouldn't be all that surprising: women are driving the drop-off in market share for Trump properties. At Trump sites in blue states, the share of women visiting last month sunk almost 30 percent. Given that seven in ten American women have an unfavorable opinion of the Republican nominee, it makes perfect sense that they would be leading the way in shifting their dollars away from any business with the Trump name plastered across it.

It's not just Foursquare that is reporting such dismal numbers for Trump properties, though. Another firm, Priceonomics, which owns a hotel-booking search engine, says that in the first quarter of 2016, room reservations at Trump hotels were down by an astonishing 59 percent. This at a time when bookings for hotels overall were up. Trump properties are actually bucking the positive trend for the hotel sector.

Worst hit were the Trump hotels in New York (down 74 percent), Las Vegas (down 71 percent), Chicago (down 31 percent), and Atlantic City (down 17 percent). North of the border, Canadians and foreign tourists also appeared to be snubbing Trump, with his Toronto hotel seeing a 47 percent decline in bookings.

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News also broke Thursday that the owner of Trump Taj Mahal in Atlantic City, the GOP nominee's billionaire friend Carl Icahn, was closing the casino permanently at the end of summer and eliminating 3,000 jobs with it.

Icahn's managers blamed the striking workers of UNITE-HERE Local 54 for the casino's failure. The numbers discussed above, however, suggest that the real problems go straight to the top - all the way to the name on the sign.