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In reply to the discussion: More sponsors yank ads from Limbaugh (many buyers are advising their clients to sever ties…) [View all]Brother Buzz
(39,140 posts)<snip>
Premiere Networks, the Clear Channel subsidiary that syndicates Limbaugh's program, is urging media buyers to consider moving their clients' ad dollars from Limbaugh's show to another one of its programs so that it does not have to offer refunds, according to The Wall Street Journal.
Whether that strategy will work remains to be seen. Many have criticized Premiere for jumping too quickly to Limbaugh's defense when the controversy began.
The syndicator merely said it respected Limbaugh's right to his own opinion in a debate that inflamed so many people's passions.
But with media people so disgusted with Limbaugh's behavior, they may not want their clients to continue to support Premiere, which seems to be enabling the host's continued claims that he was merely stooping to his critics' level when he used the words slut and prostitute.
http://www.medialifemagazine.com/artman2/publish/Radio_46/More-sponsors-yank-ads-from-Limbaugh.asp
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