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Just two weeks into Donald Trump’s second term, Axios published a report noting that the Republican administration’s immigration crackdown included an emphasis on “choreography” and “wardrobe changes.” A White House official conceded at the time that the focus on “the visuals” was deliberate....

Despite all of the previous efforts related to performative politics, however, White House Cabinet secretaries never actually starred in their own reality program during their official tenures — or so we thought. NBC News reported:

Transportation Secretary Sean Duffy is making a controversial road trip back to reality TV.

“The Great American Road Trip,” a five-part reality series set to air on YouTube in celebration of the United States’ 250th anniversary, follows Duffy as he travels across the country with his wife, Fox News host Rachel Campos-Duffy, and their nine children.

In a trailer for his new show, which was filmed over the course of seven months, the Wisconsin Republican tells viewers, “It’s more than a road trip. It’s a civic experience.” Duffy also promoted the show last week on Fox News, where he worked before joining the administration.

oh my god -- Sean Duffy on Fox & Friends this morning announced that he spent parts of *7 MONTHS* (more than half a year!) on a roadtrip with his family to celebrate America's 250th anniversary

— Aaron Rupar (@atrupar.com) 2026-05-08T16:02:08.327Z

....One of his predecessors, former Transportation Secretary Pete Buttigieg, for example, wrote online, “I love a good road trip, but this is brutally out of touch: a Trump Cabinet member making a documentary about himself while regular families can’t afford road trips anymore, because Trump and his war put gas prices through the roof.”

What’s more, there are related questions about how Duffy managed to squeeze this into his schedule. Indeed, let’s not forget that he not only spent last year ostensibly leading the Department of Transportation (during multiple air travel accidents), he also simultaneously spent six months as the head of NASA.

But in case that weren’t quite enough, NBC News’ report went on to note that “several of the show’s sponsors — including Boeing, Toyota, Shell, Royal Caribbean Group and United Airlines — are companies that Duffy’s department oversees and regulates.”

Put another way, the secretary’s reality series isn’t just a political mess, it’s also raising unavoidable ethical questions.....

That’s good, insofar as taxpayers apparently weren’t on the hook for the five-part series, but it’s still not much of a defense, since it suggests Duffy, in addition to running NASA and a federal Cabinet agency, also freelanced with an independent entity to co-star in a reality show.