DirecTV will soon bring AI ads to your screensaver [View all]

Source: The Verge

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, you’ll find items you can shop for within that AI environment, whether it’s a piece of clothing similar to the one your AI likeness is wearing or a piece of furniture that pops up alongside it.

The satellite TV giant is partnering with the AI company Glance to roll out this experience to DirecTV Gemini devices starting next year. “We are making television a lean-in experience versus lean back,” Rajat Wanchoo, the group vice president of commercial partnerships at Glance, tells The Verge. “We want to give users a chance to use the advancements that have happened in generative AI to create a ChatGPT moment for themselves, but on TV.”

Glance is owned by InMobi, the same company that injected ecommerce bloatware into Motorola’s budget phones. It also powers the new Samsung Galaxy feature that puts shoppable, AI-generated images of yourself in different outfits on your phone’s lockscreen.

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Glance has plans to cram AI ads into even more areas of your TV, too. “This, we can integrate across different places within the television,” Glance COO Mansi Jain says. “We are starting with the screensaver, but tomorrow … we can integrate it in the launcher of the TV.”

Read more: https://www.theverge.com/news/798174/directv-glance-ai-shoppable-screensavers