Conservative group launches multi-year campaign engaging Latinos around America's 250th anniversary [View all]

Source: ABC News

October 13, 2025, 9:52 AM


The LIBRE Initiative, a nonprofit funded in part by the Koch family's conservative political network, is launching a seven-figure nationwide campaign to reach Latino voters ahead of the country's 250th anniversary. The campaign, launched with Americans for Prosperity, another group within the Koch network, aims to foster a connection between Latinos and what the group described as the country's "founding principles," Daniel Garza, the executive director of the free-market organization, told ABC News.

Garza hopes the initiative will help Latinos identify themselves in the history of the United States and the country's founding and embrace the group's message on limited government and free-market values. "By engaging Latinos around these values, we grow our audience," Garza said. "And we strengthen our brand, so people can connect the dots: What are the founding policies, because they're based on American principles, and who are the champions promoting them?"

The multiyear "One Small Step" campaign will include events across the country, organized by LIBRE's state chapters, and include paid media efforts on television and YouTube, civics classes and other community events. For decades, LIBRE and conservative groups have worked to attract Latino voters to Republican candidates and causes, typically around election seasons or specific topics or policy items.

In 2024, President Donald Trump won nearly as many Hispanic voters as Vice President Kamala Harris in the presidential race, winning 48% of their votes. That was 12 points better than his 2020 performance against Joe Biden -- an improvement Republicans hope to lock in and establish as a new baseline with the influential and diverse voting bloc.

Read more: https://abcnews.go.com/Politics/conservative-group-launches-multi-year-campaign-engaging-latinos/story?id=126431590

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"Latinos/Hispanics" are part of a language group who descend from many nationalities. But I suppose that some will be stupid enough to think that they would be immune from the "show me your papers but we'll declare them 'fake'" gestapo squad who will be coming after them.