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To me, it's just another scam so I have always avoided buying their product.

It's one thing to have your prices in line with everyone else and offer to donate a "portion" to charity (provided that "portion" is clearly stated and is honest. After all, if it's a portion of income, that is good. If it is a portion of profits, that is a number easily manipulated. One can always pay out tons in executive salaries and bonuses to insure minuscule profits to share. A real donation is a good thing.

On the other hand, to price your product at the top and then "donate" money is, IMHO, just a fake. B&J makes good ice cream but their prices are far more than many others so they are just using the donation thing to generate buzz and make even bigger profits than others. I can sell my $1 item for $2, tell everyone I donate 25% to charity, and make $,.50 more than everyone else. The best part is that I also get the credit for being a big donor when in fact, it's my customers who are doing the donating and they don't even get the tax write-off or the credit for what they do. Save your money. Buy the less expensive product and do your own donating to the charity of YOUR choice. Let the execs donate THEIR money, not yours.

IMHO, this scam is one step from the "philanthropists" who live like royalty their whole lives, then "donate" money on their death or old age instead of sharing some of what they make with their customers, employees and the needy as they "earn" it.