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Bluetus

(1,550 posts)

84. Happens all the time.

Sat Aug 23, 2025, 11:12 AM

Aug 23

Have you ever attended a corporate annual shareholder meeting, especially with a struggling company?

In CB's 2014 meeting they made these promises about a "strategic transformation:"

Cracker Barrel's strategic transformation is built on five key pillars designed to appeal to both loyal customers and new generations.
Refine the brand: The company is evolving its branding, including a new, simplified logo and a creative campaign titled "All the More" to reposition itself.
Enhance the menu: Cracker Barrel is introducing new menu items, streamlining operations, and using strategic pricing to improve profitability while maintaining a sense of value.
Evolve the store and guest experience: The company is testing store remodels to create brighter, more modern spaces that still feel connected to the brand's heritage. Investments are focused on better operational execution and enhancing the overall atmosphere.
Win in digital and off-premise: Cracker Barrel is growing its digital business and leveraging its new "Cracker Barrel Rewards" loyalty program. The loyalty program has quickly amassed millions of members who visit and spend more frequently.
Elevate the employee experience: Initiatives include upgrading training programs and using technology to simplify roles and improve employee retention.

Now a year later, this is what they came up with?

As I said above, the stock drop was not actually very significant -- only about 5%. I don't know why everybody is obsessing about that. They are still up 25% over the past 12 months. It should have lost at least 1/3 of its value since the 2014 meeting because they have only stabilized operations at the barely profitable level and have taken no major actions to either trim non-performing properties or otherwise improvement the business.

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Cracker Barrel loses almost $100 million in value as stock plunges after new logo release [View all] Polybius Aug 22 OP

i am sure that the corporate marketing department Tetrachloride Aug 22 #1

Second most hated marketing department after Sirius Cybernetics Corporation's nt Xipe Totec Aug 22 #44

FTW! LearnedHand Aug 22 #54

I'd hate to be the graphic artist who came up with the new logo. Diamond_Dog Aug 22 #2

Ugly isn't it? I_UndergroundPanther Aug 22 #37

Probably a case of Diamond_Dog Aug 22 #49

It's boring & generic. Dulcinea Aug 23 #77

Im not sure why it was not obvious drray23 Aug 22 #3

Or the decision was made after conducting focus groups comprised of Gen Z's and Millennials Auggie Aug 22 #6

What rule did MLB change to cater to the young? JustABozoOnThisBus Aug 22 #10

The intentional walk Polybius Aug 22 #11

Yeah, and all those alternate uniforms. LisaM Aug 23 #103

Also, once Miguel Cabrera was being intentionally walked, and got a hit anyway Polybius Aug 23 #106

Good old Miggy. LisaM Aug 23 #108

And lowered the pitcher's mound by an inch or so. That is to allow more home runs. 3Hotdogs Aug 22 #16

I know it was lowered in the late 1960's. Was it lowered again? JustABozoOnThisBus Aug 22 #17

Nope. WestMichRad Aug 22 #20

I've not heard about this, and can't find any verification online. Do you have a link? TheRickles Aug 22 #19

Go to the google on the internet tubes. 1969, lowered from 15 to 10 inches. 3Hotdogs Aug 22 #23

Yes, I knew about the 1969 change. Your post sounded like another, more recent change had been instituted. TheRickles Aug 22 #35

. 3Hotdogs Aug 23 #63

In an effort to make the game "more exciting" and "move faster" ... Auggie Aug 23 #68

Pitch clock to shorten the game..bigger based..limits on pick off attempts JT45242 Aug 23 #72

Doing many things to speed up the game. Only so many throws to first by the pitcher are allowed Bengus81 Aug 23 #74

Anyone know where I can get a bottle of New Coke? 3Hotdogs Aug 22 #15

I remember new coke I_UndergroundPanther Aug 22 #38

The comeback gimmick was, Classic Coke Sequoia Aug 23 #86

New Coke had a different taste and was widely promoted. This is just a logo. LeftInTX Aug 23 #88

No, the screw-up was overestimating the intelligence and emotional maturity of their customers. Paladin Aug 22 #8

I detest the new logo, so assuming it's all MAGA is a bad assumption Polybius Aug 22 #12

"I don't like changing long-time things." mwb970 Aug 22 #51

I should have been more clear, as I was referring to certain products and businesses Polybius Aug 23 #91

I've never eaten at Cracker Barrel, but if I was a customer, the new logo would not change my attitude. LeftInTX Aug 23 #89

Land O'Lakes changing their logo was an awful idea Polybius Aug 23 #92

They got rid of Eskimo Pie? How can I buy it now? LeftInTX Aug 23 #93

They changed the name to Edy's Pie, because they said "Eskimo" is no longer PC Polybius Aug 23 #95

Yeah, when I think of "Eskimo Pie", I think of cold and frozen, not people. LeftInTX Aug 23 #96

What happened in 2020? muriel_volestrangler Aug 23 #99

Nailed it MorbidButterflyTat Aug 22 #46

Waffle is decent Henry203 Aug 22 #48

Their customer base J-9 Aug 22 #53

That MorbidButterflyTat Aug 22 #60

The definition of a MAGAT is someone who panics at the unfamiliar DBoon Aug 23 #104

That's always my first thought. louis-t Aug 23 #97

Market manipulation -- short sellers saw an opportunity or were influenced ... Auggie Aug 22 #4

Or, maybe the new logo just sucks Bluetus Aug 22 #57

I seem to remember an even popsdenver Aug 23 #67

Sears DID launch a big website Bluetus Aug 23 #82

Yea popsdenver Aug 23 #109

Agree with all of that Bluetus Aug 23 #112

Didn't the same guy give himself a golden parachute of about $50 million? louis-t Aug 23 #98

A logo redesign doesn't cause a 7.2% drop in stock price Auggie Aug 23 #70

Agreed, they've been struggling for a while now. nt Shermann Aug 23 #76

Happens all the time. Bluetus Aug 23 #84

taco jr coplained about teh logo on xitter moonshinegnomie Aug 23 #111

Two words: no_hypocrisy Aug 22 #5

No ideology shade, but new logo is Shite JCMach1 Aug 22 #7

Time for private equity to buy it mdbl Aug 22 #9

Too much fuss over nothing. ificandream Aug 22 #13

This Ferrets are Cool Aug 22 #32

Exactly. Cracker Barrel's logo change became the most recent exmple of "evil wokeism" for right-wingers. sop Aug 23 #73

Disney came under lots of criticism when they changed their Aunt Jemima pancake house in Disneyland. ificandream Aug 24 #116

This message was self-deleted by its author AdamGG Aug 23 #107

One thing that we took comfort in when my MIL passed away--no more visits to Cracker Barrel Maeve Aug 22 #14

Better for your health. Their food is extremely high in sodium. Ziggysmom Aug 22 #18

However I_UndergroundPanther Aug 22 #39

Not because of the logo change Smilo Aug 22 #21

What about those upset in this thread? Polybius Aug 22 #36

I can't understand why anyone rational is "upset" about a minor change in the logo of a cheap restaurant muriel_volestrangler Aug 23 #75

It depends how we define "upset" Polybius Aug 23 #90

Are you talking about the Amazon logo change in 2000? muriel_volestrangler Aug 23 #100

No, I misspoke and, meant icon change Polybius Aug 23 #105

Ha-ha! WestMichRad Aug 22 #22

I went there in purple hair I_UndergroundPanther Aug 22 #40

I still like their Pancakes djacq Aug 22 #24

This whole thread is making me hungry pcdb Aug 23 #114

I've been around for awhile, and I even worked in advertising for a few years FakeNoose Aug 22 #25

honestly, i don't like the new logo cabotnn22 Aug 22 #26

I hate minimalism. I_UndergroundPanther Aug 22 #41

What happened to MorbidButterflyTat Aug 22 #58

I agree about the logo. ShazzieB Aug 22 #61

I love the new logo. To me, it looks like "woke" and "DEI" rolled into one image. JustABozoOnThisBus Aug 22 #27

Awesome strategy ... 10 more one-percenters just sold their stock in Cracker Barrel FakeNoose Aug 22 #29

I made the mistake of eating there once leftieNanner Aug 22 #28

First World Problems ZDU Aug 22 #30

It had 100 million in value? niyad Aug 22 #31

What kind of idiot eats at a restuarant because of their logo? Or doesn't eat at a restuarant because of their logo? Ferrets are Cool Aug 22 #33

Long as they don't get rid of their meatloaf I'll be fine MichMan Aug 22 #34

This is misleading Envirogal Aug 22 #42

DOGE designed the new logo orangecrush Aug 22 #43

And the poor old man leaning on the barrel lost his job. So sad. nt JustABozoOnThisBus Aug 23 #102

Same story orangecrush Aug 23 #113

AI logo--we are seeing the future of design. coffeenap Aug 22 #45

Maybe MAGA would prefer MorbidButterflyTat Aug 22 #47

The old logo was old-fashioned and had them boxed in. mwb970 Aug 22 #50

I cabled the entire chain Henry203 Aug 22 #52

Out For Blood OC375 Aug 22 #55

The best corned beef and cabbage . . . LovelyStuff Aug 22 #56

This is a temporary stock price dip. Jacson6 Aug 22 #59

I learned today--or rather was reminded today--I'm a shareholder... Mark.b2 Aug 22 #62

If it ain't broke dont break it. mahina Aug 23 #64

it ain't broke, just increasingly old and obsolete, the new logo is just bland not woke pstokely Aug 23 #115

The crackers are really upset!!! Old Testament Libera Aug 23 #65

First there was impossible sausage on the menu Zambero Aug 23 #66

Yep. There goes Cracker Barrel. ReRe Aug 23 #69

Oh cool jfz9580m Aug 23 #71

Cracker enid602 Aug 23 #78

I like Cracker Barrel food and their prices are reasonable. They have some things you don't see other places doc03 Aug 23 #79

Triggered by a benign logo change Torchlight Aug 23 #80

Has anyone pointed out another main reason for the logo change? mwmisses4289 Aug 23 #81

This is so stupid it makes your brain ache. Vinca Aug 23 #83

I doubt most customers are shareholders. LuvLoogie Aug 23 #85

This shows how shallow this country has become LeftInTX Aug 23 #87

Just knowing I would never run into James Woods would be an incentive to eat there. Greybnk48 Aug 23 #94

Really? All of this over a freaking logo? hamsterjill Aug 23 #101

if someone is going to botcott cracker barrell over new logo they are an idiot moonshinegnomie Aug 23 #110

Why destroy a winning formula? Catering to your demographic -- nostalgic, largely older folks -- makes more sense than artemisia1 Aug 25 #117

The old logo is back! Polybius Aug 26 #118