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In reply to the discussion: Trump administration demands $1bn from UCLA to restore federal funding [View all]ancianita
(41,862 posts)38. Seriously? fyi UCLA already has endowments set up just like the Ivies. As do most public universities of world repute.
Its endowment total was at $9.79 billion as of FY2024, and is probably higher as of today. Pretty good for a state school even if it's only 20% as much as Harvard, the country's oldest university.
BUT --- UCLA has a much higher economic impact than the Ivies.
Economic impact
The university has a significant impact in the Los Angeles economy. It is the fifth largest employer in the county (after Los Angeles County, the Los Angeles Unified School District, the federal government and the City of Los Angeles) and the seventh largest in the region.[156][157] UCLA consistently has the highest revenue of all the universities in University of California system.[158]
Trademarks and licensing
The UCLA trademark "is the exclusive property of the Regents of the University of California",[159] but it is managed, protected, and licensed through UCLA Trademarks and Licensing, a division of the Associated Students UCLA, the largest student employer on campus.[160][161] As such, the ASUCLA also has a share in trademark profits.
Apparel, fashion accessories and other items with UCLA'S logo and insignea are popular in many parts of the world due to both the university's academic and athletic prestige, and its association with colorful images of Southern California life and culture. This demand for UCLA-branded merchandise has inspired the licensing of its trademark to UCLA brand stores throughout Europe, the Middle East and Asia. Since 1980, 15 UCLA stores have opened in South Korea, and 49 are currently open in China. The newest store recently opened in Kuwait;[162] there are also stores in Mexico, Singapore and India.[163] UCLA earns about $400,000 in royalties each year through its international licensing program.[163]
The university has a significant impact in the Los Angeles economy. It is the fifth largest employer in the county (after Los Angeles County, the Los Angeles Unified School District, the federal government and the City of Los Angeles) and the seventh largest in the region.[156][157] UCLA consistently has the highest revenue of all the universities in University of California system.[158]
Trademarks and licensing
The UCLA trademark "is the exclusive property of the Regents of the University of California",[159] but it is managed, protected, and licensed through UCLA Trademarks and Licensing, a division of the Associated Students UCLA, the largest student employer on campus.[160][161] As such, the ASUCLA also has a share in trademark profits.
Apparel, fashion accessories and other items with UCLA'S logo and insignea are popular in many parts of the world due to both the university's academic and athletic prestige, and its association with colorful images of Southern California life and culture. This demand for UCLA-branded merchandise has inspired the licensing of its trademark to UCLA brand stores throughout Europe, the Middle East and Asia. Since 1980, 15 UCLA stores have opened in South Korea, and 49 are currently open in China. The newest store recently opened in Kuwait;[162] there are also stores in Mexico, Singapore and India.[163] UCLA earns about $400,000 in royalties each year through its international licensing program.[163]
Here are its global rankings with all other universities of repute; read the link and learn that its national rankings are even higher.
Global
The Times Higher Education World University Rankings for 2024-25 ranks UCLA 18th in the world for academics, No. 2 US Public University for academics, and
15th in the world for reputation.[96]
In 2020, it ranked 16th among the universities around the world by SCImago Institutions Rankings.[97]
UCLA was ranked 43rd in the QS World University Rankings in 2024 and 13th in the world (11th in North America) by the Academic Ranking of World Universities (ARWU) in 2024.
In 2017, the Center for World University Rankings (CWUR) ranked the university 15th in the world based on quality of education, alumni employment, quality of faculty, publications, influence, citations, broad impact, and patents.[98]
The 2025 U.S. News & World Report Best Global University Rankings report ranked UCLA 11th in the world.[99] The CWTS Leiden ranking of universities based on scientific impact for 2017 ranks UCLA 14th in the world.[100] The University Ranking by Academic Performance (URAP) conducted by Middle East Technical University for 20162017 ranked UCLA 12th in the world based on the quantity, quality and impact of research articles and citations.[101]
The Webometrics Ranking of World Universities for 2017 ranked UCLA 11th in the world based on the presence, impact, openness and excellence of its research publications.[102]
The Times Higher Education World University Rankings for 2024-25 ranks UCLA 18th in the world for academics, No. 2 US Public University for academics, and
15th in the world for reputation.[96]
In 2020, it ranked 16th among the universities around the world by SCImago Institutions Rankings.[97]
UCLA was ranked 43rd in the QS World University Rankings in 2024 and 13th in the world (11th in North America) by the Academic Ranking of World Universities (ARWU) in 2024.
In 2017, the Center for World University Rankings (CWUR) ranked the university 15th in the world based on quality of education, alumni employment, quality of faculty, publications, influence, citations, broad impact, and patents.[98]
The 2025 U.S. News & World Report Best Global University Rankings report ranked UCLA 11th in the world.[99] The CWTS Leiden ranking of universities based on scientific impact for 2017 ranks UCLA 14th in the world.[100] The University Ranking by Academic Performance (URAP) conducted by Middle East Technical University for 20162017 ranked UCLA 12th in the world based on the quantity, quality and impact of research articles and citations.[101]
The Webometrics Ranking of World Universities for 2017 ranked UCLA 11th in the world based on the presence, impact, openness and excellence of its research publications.[102]
https://en.wikipedia.org/wiki/University_of_California,_Los_Angeles#Economic_impact

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I'm thinking that the end game is to crash the economy causing millions to lose what little assets they have.
cstanleytech
Aug 9
#45
I've also been wondering. My guess is into a special account labeled US Treasury but
erronis
Aug 8
#11
They need to look into joining forces with the Big Ten. Back in March they said fuck no! They agreed to
PortTack
Aug 8
#13
This is just extortion. The universities paying these sums have not been found guilty of any crimes or even
sinkingfeeling
Aug 8
#14
You are right. But the various rich people on the boards, etc. are probably not far removed from trump, etc.
erronis
Aug 8
#15
Where I grew up they would say "go pound salt" but you had to have balls to say it.
twodogsbarking
Aug 8
#16
WAIT. He's so stupid that he thinks UCLA can't do the math?? and has to pay $1 BILLION to get back $584 million??
ancianita
Aug 8
#20
I wonder when somebody will create a GoFundMe page on the dark web to do away with this Administration
Native
Aug 8
#23
UCLA is a very high-quality university, high enough on the same level with "Ivy League"
FakeNoose
Aug 8
#36
Seriously? fyi UCLA already has endowments set up just like the Ivies. As do most public universities of world repute.
ancianita
Aug 8
#38
And someone on this board actually called everything that's happening a "phase"
Eliot Rosewater
Aug 8
#27