Shein Hikes US Prices as Much as 377% Ahead of Tariff Increases [View all]

Source: Bloomberg

April 27, 2025 at 5:01 AM EDT


Fast-fashion giant Shein Group Ltd. raised US prices of its products from dresses to kitchenware ahead of imminent tariffs on small parcels, in an early sign of the potential effect of the trade war on American consumers.

Most of the hikes in US prices came on Friday, with markups significantly higher in some categories than others, according to data compiled by Bloomberg News.

The average price for the top 100 products in the beauty and health category increased by 51% from Thursday, with several of the items more than doubling in price.

For home and kitchen products and toys, the average jump was more than 30%, led by a massive 377% increase in the price of a 10-piece set of kitchen towels. For women’s clothing the rise was 8%.

Read more: https://www.bloomberg.com/news/articles/2025-04-27/shein-hikes-us-prices-as-much-as-377-ahead-of-tariff-increases?srnd=homepage-americas