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Trump wants to rebrand ICE as National Immigration and Customs Enforcement, or NICE. [View all]
https://www.cnn.com/2026/05/12/politics/ice-nice-immigration-deportations-trumpTrump wants to rebrand ICE as NICE. Not everyone agrees
Trump wants to rebrand ICE as NICE. Not everyone agrees
President Donald Trump has made clear on social media and in interviews that he thinks Immigration and Customs Enforcement needs a rebrand — more specifically, a new name: National Immigration and Customs Enforcement, or NICE.
Whether that change will move forward, in the form of an executive order, or whether it will just be a meme, has been the topic of internal debate at the White House and the Department of Homeland Security.
The idea to change the name of ICE — which would require an act of Congress, not simply an executive order — appears to have originated on social media. In late April, the president shared to his Truth Social account a screenshot of a suggestion made on X that the name be changed “so the media has to say NICE agents all day.”
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