NY-10: Congressman's Gambit to Save Seat: He'll Personally Match Each Donation [View all]

Representative Daniel Goldman, a New York City Democrat fighting to fend off a primary challenge, said on Thursday that he would begin to use his vast personal fortune in an effort to save his House seat.

Mr. Goldman, a Levi Strauss heir and one of the richest members of Congress, put $1 million into his campaign immediately and pledged to begin matching every donation he receives in the run-up to the June primary — a dollar-for-dollar incentive that could cost him millions more.

The congressman framed the decision as a way to show that he was not beholden to special interests. But the cash infusion also underscored just how serious a challenge he faces from Brad Lander, a well-known former city comptroller and mayoral candidate.

There has been little public polling of the race in the 10th Congressional District, which includes Lower Manhattan and a liberal swath of brownstone Brooklyn. Private polling conducted for both campaigns, though, has shown Mr. Lander with a sizable lead in recent weeks, according to three people briefed on it.

Mr. Goldman, whose fortune is valued at as much as $250 million, put almost $5 million into his first race in 2022. But as he seeks his third term, he had hoped to avoid the costs and negative publicity that come with self-funding.


https://www.nytimes.com/2026/04/23/nyregion/dan-goldman-brad-lander-congress.html