Is coffee the new cocoa? Some expect coffee prices to also crash. [View all]

Sort of some good news maybe.

From Reuters.

Is coffee the new cocoa? Some expect coffee prices to also crash

By Marcelo Teixeira; March 18, 20263:04 AM PDT, Updated March 19, 2026

Summary

Coffee prices expected to fall like cocoa, industry experts say

High coffee prices hurt demand, leading to cost-cutting measures

Brazil's record coffee crop may not pressure prices much

TAMPA, Florida, March 18 (Reuters) - Some coffee industry experts have been drawing comparisons between the ​coffee and cocoa markets, projecting that coffee prices will sink in coming months, just as cocoa prices crashed after the chocolate-making ‌ingredient hit an all-time high in 2024.

Whether coffee will replicate cocoa's downward price curve was a focus of discussions at last week's annual convention of the National Coffee Association in Tampa, Florida.

"I would be shocked if it did not happen," said Carley Garner, senior commodities strategist at DeCarley Trading, ​a division of Zaner. "I do think coffee is the new cocoa," she said.

Complete article at: https://www.reuters.com/world/americas/is-coffee-new-cocoa-some-expect-coffee-prices-also-crash-2026-03-18/