Amazon pulls sponsorship from Paris book festival after booksellers' association boycott [View all]

https://www.theguardian.com/books/2026/mar/06/amazon-pulls-sponsorship-from-paris-book-festival-after-booksellers-association-boycott

Amazon pulls sponsorship from Paris book festival after booksellers’ association boycott

Syndicat de la Librairie Française accused online retailer of trying to ‘flood the market with fake AI-generated books’

Emma Loffhagen
Fri 6 Mar 2026 12.56 EST

Amazon has withdrawn from the Paris book festival after a boycott by France’s booksellers’ association prompted a row over the company’s sponsorship of the event.

The festival, due to take place from 17 to 19 April, will now go ahead without the backing of the US retail company, after a mutual decision by organisers and Amazon to end their partnership.

The dispute started after the French booksellers’ association Syndicat de la Librairie Française (SLF) announced it would boycott the festival in protest at Amazon’s involvement.

The SLF has been sharply critical of Amazon, arguing that it destabilises the book trade. In a statement reported by the Bookseller, it accused the company of seeking “to flood the market with fake AI-generated books, [which are] promoted by fake reviews, written by fake readers [and rise] to the top of fake rankings”. It also criticised the publishers’ association and the festival organisers for what it described as an “irresponsible” decision to collaborate with Amazon, taken in the name of short-term financial interests.

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