G. Elliott Morris:

In 2024, the voters who knew the least about politics were some of Donald Trump's strongest supporters. One pre-election poll found Americans who didn't consume any news at all said they'd vote for him over Kamala Harris by a 20-point margin, 60% to 40%.

Today, the president's support among low-knowledge voters has cratered to just 43%, according to a new analysis of data from our January Strength In Numbers/Verasight poll. The share of 2024 voters who now disapprove of the president is well over 55%.

According to our poll, low-knowledge voters backed Trump by a net margin of 11 points in 2024. Now, however, the same low-knowledge voters say they disapprove of the president by 13 points -- a 25-point shift away from the president.

High-knowledge voters were roughly evenly split in 2024 (voting for Harris by 2 points, per self-reports in our data), and have moved against Trump at a softer rate, to -14. The two groups are compared in the following chart:]

He's so ubiquitous that even the people who studiously avoid the news can't help but notice that he's destroying everything he touches.

Apparently, these low info voters skew younger and poorer and are less ideological making them more likely to be moved by actual conditions on the ground than others. That's bad news for Trump.

More at the link.