General Discussion

https://afro.com/target-boycott-pastor-bryant/

One year later, Target still reeling from boycotts

by Megan Sayles AFRO Staff Writer
January 25, 2026

It’s been almost a year since Georgia Pastor Jamal Bryant’s Lenten Target fast began. The movement, started in March 2025, was spurred by the retailer’s decision to axe their equity, diversity and inclusion efforts last January— just days after the 47th president issued an executive order banning the same kind of initiatives in the federal government.

…

“The roughly $12.5 billion drop in market value in early 2025, along with a nearly 30 percent fall in stock during the 40-day ‘Target fast’ boycott led by Dr. Jamal Bryant, came on top of years of flat sales and weaker performance compared with peer firms, like Walmart, Costco, Aldi and T.J. Maxx.”

… more …

(Target went maga long ago.)