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In reply to the discussion: How The Drop in Alcohol Consumption is Raising the Price of Entrees and Concerts [View all]global1
(26,241 posts)They are pricing themselves out of the market.
They should be thinking - lets lower the prices and make it more affordable. Make the money after the volume sold begins to go back up because it is easier to justify drinking - if the drink is more affordable.
When I know that I can buy a whole bottle of wine at TJ's for $5 OR $6 - it doesn't make sense to pay $12 for a glass of wine.
When I can buy a case of 32 bottles of water at Sam's or Costco - for under $6 - it doesn't make sense to pay $4-$6 per bottle.
Some restaurants have begun even charging you for refills on soft drinks and ice tea.
When you realize that you are paying more for the beverages you drink vs the food you eat - the rational person stops eating out at restaurants.
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