US Weighs Trump-Branded Website to Help Shop for Cheaper Drugs [View all]

Administration officials are discussing creating a website — potentially branded with President Donald Trump’s own name — that would make it easier for patients to buy prescription medicines at a discount directly from pharmaceutical companies, people familiar with the talks said.

The initiative is part of Trump’s demands that drugmakers reduce their prices to align them with what other developed countries pay, according to the people, who spoke on condition of anonymity to discuss plans that are not yet public.

The proposed website would allow patients to search for specific medicines and be connected with platforms that sell them, the people said. Officials have discussed creating a Trump brand for the website, with “TrumpRx” one name that’s been considered, they added.

The plan has not yet been finalized, and discussions are ongoing ahead of a Sept. 29 deadline for companies to comply with Trump’s demands to lower prices on some widely used medicines.

https://www.bloomberg.com/news/articles/2025-09-19/us-weighs-trump-branded-website-to-help-shop-for-cheaper-drugs?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc1ODMxMzUwOCwiZXhwIjoxNzU4OTE4MzA4LCJhcnRpY2xlSWQiOiJUMlU4SUVHUEwzWEkwMCIsImJjb25uZWN0SWQiOiJDNjgyQTUwQzJCRDM0MTFCQTgwQjEwQjZEQjczQzM1MSJ9.RZYGEwCHZSxNZ9l4jcRPIXi6Up4Y5PcIACnovAcOejs