It was against this backdrop that the Republican president rolled out a very different kind of message on Thursday morning. Just 17 weeks after he wrote, “Under President Trump, ME, Gasoline will come down to approximately $2 a Gallon,” Trump tried selling Americans on the opposite message.

“The United States is the largest Oil Producer in the World, by far, so when oil prices go up, we make a lot of money,” Trump wrote.

Yes, we’ve reached the point at which the president wants consumers to be glad they’re paying more at the pump.

As a substantive matter, the problem with Trump’s claim is that the word “we” was doing a lot of work in his sentence. It’s true that the United States is producing a lot of oil, and it’s also true that higher prices help generate oil industry profits. But since the number of Americans who benefit from oil industry profits is very small, few will likely celebrate the hit to their wallets.

Complicating matters, Trump isn’t alone on this. Kelly Loeffler, head of the Small Business Administration, downplayed the importance of rising gas prices in a podcast interview this week. And on Thursday morning, Energy Secretary Chris Wright appeared on Fox News and pushed a line that was eerily similar to the president’s: “Fortunately, the United States, we produce more oil than we can consume; we’re a net oil exporter. So overall for the U.S. economy, this isn’t bad news.”

This is a message that Republicans will continue to embrace in the coming weeks and months if Democrats are extremely lucky.