Trump's Meme-Machine (Billy McLaughlin) Quits as White House TikTok Flops

Source: The Daily Beast

Trump’s Meme-Machine Quits as White House TikTok Flops

Catherine Bouris
Thu, August 21, 2025 at 5:16 AM EDT
3 min read

Donald Trump’s chief meme-maker has left the role just as the White House’s attempt to launch a TikTok account blew up in its face, and Democrats found their internet attack dog.

Billy McLaughlin, who joined the White House as Director of Digital Content following Trump’s inauguration in January, announced his departure from the role in an op-ed for Fox News.

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While it’s unclear when exactly he left the role—his LinkedIn lists him as being in the role until July—many were quick to point out that the White House had just tried to launch a new TikTok account the previous day, only to receive a substantial amount of criticism and trolling from users in response.

Progessive podcaster Brian Tyler Cohen posted a collage of screenshots of comments left on the White House’s TikTok videos alongside a screenshot of McLaughlin’s X post, writing, “Wow. It looks like the White House just booted their “director of digital content” after they launched a TikTok page that got flooded with thousands of comments calling for Trump to release the Epstein files.”

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Read more: https://www.yahoo.com/news/articles/trump-meme-machine-quits-white-091619356.html