Why we need a right not to be manipulated

Many nations already enshrine a right not to be defrauded, and even a right not to be deceived. If a company sells you a new medicine, falsely claiming that it prevents cancer, it can be punished. If a firm convinces you to buy a new smartphone, saying that it has state-of-the-art features when it doesn’t, it will have violated the law. But in the current era, many companies are taking our time and money not by defrauding or deceiving us, but by practising the dark art of manipulation.

They hide crucial terms in fine print. They automatically enrol you in a programme that costs money but does not benefit you at all. They make it easy for you to subscribe to a service, but extremely hard for you to cancel. They use “drip pricing”, by which they quote you an initial number, getting you to commit to the purchase, only to add a series of additional costs, knowing that once you’ve embarked on the process, you are likely just to say “yeah, whatever”. In its worst forms, manipulation is theft. It takes people’s resources and attention, and it does so without their consent.

Manipulators are tricksters, and sometimes even magicians. They divert the eye and take advantage of people’s weaknesses. Often they exploit simple ignorance. They fail to respect, and try to undermine, people’s capacity to make reflective and deliberative choices. A manipulator might convince you to buy a useless health product, not by lying, but by appealing to your emotions, and by painting seductive pictures of how great you will feel once you use the product. Or they might tell you an anecdote about someone just like you, who used a supposed pain-relief product and felt better within 12 hours. Anecdotes have real power – but they can be profoundly misleading.

More insidiously still, manipulators might know about, and enlist, some of the central findings in contemporary behavioural economics, the field that explores how people depart from perfect rationality. All of us are vulnerable in this regard, subject to the “cognitive biases” elaborated by Daniel Kahneman, Amos Tversky, Richard Thaler and others, that affect our behaviour. These can be hard to recognize, and harder still to overcome.

https://www.theguardian.com/books/2025/jul/27/why-we-need-a-right-not-to-be-manipulated

This should also be a civil right.