"Billboards For Disinformation" - Zuck Hires Well-Known Climate Liar As "Bias Advisor" For AI

A conservative political activist recently appointed to be Meta’s new artificial intelligence anti-bias advisor is a well-known climate change denier, DeSmog has learned. Robby Starbuck — best known for opposing corporate diversity, equity and inclusion (DEI) initiatives, particularly among brands popular with conservatives — has a track record of denying the science of climate change. These views could seriously compromise the climate content accessed by Instagram and Facebook users, climate advocates warn.

In August 2024, Starbuck told CNN that “corporate policies to slow down the effects of human-caused climate change do nothing positive for society,” that “the climate has always changed” and that “human beings have very little control over it.” In his new advisory role, Starbuck will be responsible for removing alleged political bias from Meta’s artificial intelligence tools. This may result in a surge of climate change denialism and climate science disinformation on Meta’s social media platforms, like Facebook and Instagram, say climate advocates.

Starbuck’s appointment appears to be at odds with Meta’s stated goals of reaching “net zero emissions across our value chain in 2030” by way of a “science-aligned emissions reduction target in line with the Paris Climate agreement.” But his appointment comes at a time when major tech companies like Meta and Google are walking back their sustainability initiatives, a process likely motivated by a broad conservative-led anti-ESG political campaign, according to a 2024 Harvard Business Review analysis.

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Starbuck — who produced music videos prior to becoming a conservative activist and MAGA influencer — has no scientific background or experience in climate science. Yet that hasn’t stopped him from promoting a conspiracy that record 2024 floods in Dubai were the result of “weather modification,” or that the U.S. should “LEAVE and DEFUND the UN!” in response to its positions on climate change. It is the general consensus of the scientific community and most of the world’s governments that climate change is real and caused by human activity. He was apparently appointed to the role as part of a legal settlement. The conservative influencer had sued Meta after the company’s AI chatbot incorrectly linked Starbuck to the January 6th insurrection.

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https://www.desmog.com/2025/09/22/meta-put-a-climate-change-denier-in-charge-of-fighting-ai-bias/