Fluoride-wary Texas AG gets toothpaste maker Colgate to tone down the fluoride in its ads, packaging

Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians — and U.S. Health Secretary Robert F. Kennedy Jr. — voiced concerns over excess fluoride consumption.

One of those politicians is Attorney General Ken Paxton, who in a Monday announcement revealed that he secured a "historic agreement" with Colgate-Palmolive to address concerns over toothpaste brands "depicting excessive amounts of fluoride toothpaste in their marketing and packaging."

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello. The minty-fresh marketing materials will include visuals that depict a "pea-sized" amount of product, instead of the typical toothpaste swirls.


https://www.expressnews.com/news/texas/article/texas-fluoride-concerns-colgate-branding-shift-21052989.php