Social media influencers are trying to cash in on politics, including Colorado's race for governor

Sponsored content has become a lucrative source of income for influencers on TikTok and Instagram, including in the political realm — and it isn’t always obvious to the audience

Political influencer Katie Grossbard offers a steady stream of inspiring messaging, political news and calls to action for liberals on Instagram.

In May, that included a video of an interview with U.S. Sen. Michael Bennet about his run for governor of Colorado. Perched on a stone wall, Grossbard asked the Democrat about the vibes in Washington and the role of governors, and she said political leaders should tell young people their plan “to make it better.”

Grossbard also had an opportunity to interview Bennet’s top Democratic primary competitor for that job, Attorney General Phil Weiser.

But that hasn’t happened, and for one apparent reason: Her management said it could cost Weiser’s campaign as much as $2,000 to reach her quarter-million Instagram followers, according to emails obtained by CPR News.

https://coloradosun.com/2025/11/06/social-media-influencers-colorado-politics/