Election 2025: Measure C widens victory with Friday results

Measure C, the declared winner in the city of Santa Cruz’s dueling affordable housing measure battle, continued to widen its victory after Friday evening’s results.

With 54% of the vote in the city, Measure C garnered more support than the competing Measure B, which was approved by just 12% of voters.

Measure C, sponsored by housing advocates and city officials, proposes a parcel tax and graduated transfer tax on home sales that is estimated to raise about $4.5 million a year. Meanwhile, Measure B, supported by the real estate industry, asked voters to approve a similar tax structure that would have raised much less, at about $1.1 million annually.

Voters in Santa Cruz County continued to strongly support Proposition 50, with yes votes totalling 77.5% of the local ballots counted by 4 p.m. Friday. The measure easily passed statewide, with nearly 64% of the vote.



https://lookout.co/election-2025-measure-c-widens-victory-with-friday-results/story