The Advertising Insustry finds what is perhaps the most appropriate use of Starship's "We Built This City."

Now re-written and re-recorded as "We Quilt This City," the song is being used to sell Quilted Northern toilet paper. The commercial embedded below features three women turning a supermarket into a brightly colored '80s dance club while promising to change your toilet paper game: "So cushy and so plushy / Just give it a try / Feeling is believing / We quilt this city with a comfy roll."

https://ultimateclassicrock.com/we-built-this-city-toilet-paper/