The DU Lounge
Related: Culture Forums, Support ForumsWhat Made The '65 And '66 Ford Mustang So Iconic?

We'll only explore the initial two model years here (including 1964 ½) for being the main source of its initial, sensational popularity. Some cars, like the Chevrolet Corvette, took a few years to really gain traction. The Mustang, by contrast, hit the ground running at full-speed.
The two primary influences which most directly led to the Mustang's overwhelming popularity are what the car tangibly provided to its customers and how Ford marketed it. Ford developed the Mustang as a competitor to the likes of Ferrari and Jaguar, offering American customers a powerful, inexpensive, and customizable European-inspired platform. In addition, Ford heavily marketed the Mustang on a variety of media and publicity tours, touting the vehicle as a means for the general public to experience the glamor of a true sports car at an affordable price. This multi-month campaign coalesced into the most popular launch of a single car model since the 1927 Ford Model A.
The key to success of any innovative car is either filling a niche not met by any other car or performing better than anything else in an already established niche. Such was the case with the Mustang. There were other, similar compact cars at the time, like the Ford Falcon and Rambler American. But popular sentiment and marketing at the time listed these vehicles as economy cars with underpowered, even crude straight-sixes.
https://www.slashgear.com/1859957/ford-mustang-1965-1966-years-why-so-iconic/

Henry203
(591 posts)With a different body. The real innovative car was the Corvair. Engine in the rear, air cooled and independent rear suspension plus a turbo. Not even close in innovation.
synni
(359 posts)The safety hysteria was blown way out of proportion. If the tires were inflated properly, it was safe.
That car saved the lives of six people in my family, including me. A semi ran us off the road, and the car went airborne before landing at the bottom of one of the rolling hills in the area. That car made a perfect landing, and nobody was hurt, even though none of us wore seat belts at the time. A tow truck hauled that car back up onto the highway, and we were on our way again.
Both the Mustang and the Corvair are iconic, and I love them both.
House of Roberts
(6,045 posts)the parent who drove us had a Corvair. She traded it in for a Mustang. Probably a 66 but I dont think it was a 67.
I think the Mustang was meant to replace the two seater T-birds from 55-57 as the later T-birds got too big.
Marthe48
(20,746 posts)Many American families were getting affluent enough to afford a second car, and the Mustang was an attractive choice at the time. Now, most suburban and small town families have at least one car for every driver.
hlthe2b
(110,008 posts)FirstLight
(15,148 posts)
Loved that fuckin car!

Can't tell you how many mornings I cut school woth my BFF, rockin out with the sunroof off driving over the bay bridge to go oogle surfers at the beach!

ILikePie92
(131 posts)Just as iconic. You have to be a mustang lover afficionado to know them apart from 1964.5-66.
These were improved versions of the first 2.5 years.
Mosby
(18,589 posts)I think only 1300 or so were made.
375 horses, 450 pounds of torque. Some tested as high as 500 horsepower.
Link to tweet
ILikePie92
(131 posts)Boss 429 and Boss 302, 1969 and 70....after that I'm not too enthused but still love them!
JenniferJuniper
(4,556 posts)I was riding with my grandfather in his truck and pointed to a red one, telling him I wanted one of those cars.
He laughed and said it would be a long time before I could drive it. So I said, buy it and keep in your garage for me until I grow up.
He did buy me a replica pedal car for my birthday though.
kimbutgar
(25,222 posts)I wanted a 68 Camaro but my Dad said no it was too fast for a beginning driver and brought home a 66 mustang. , I wanted speed though in that Camaro! That car kept me driving to /from college for 4 years! I kick myself I sold it for more than I paid for it! I was talking to someone recently who had one and they said it was worth easily $20,000 from die hard collectors. I paid $700 for mine in 1974 I worked the summer before I started college and my Dad said what I saved he would match for a used car.
MichMan
(15,222 posts)Who comes up with this stuff?
Wounded Bear
(62,087 posts)Following in the footsteps of the T-Bird.
Nictuku
(4,233 posts)Growing up there were a few of the early models. I've always loved them.
My first car was a used 76? or something mustang. I didn't like it anywhere as much as the Classics. Then, one night, I drank too much and I did the right thing and left my car at the bar parked (legally) on the street in Van Nuys near the bar. When I went to get it the next day I found it had been totaled by a hit and run. I remember seeing it (you couldn't even open the driver door any more) and I crumbled to the ground and sobbed.
After that, I bought a Brand New 87 Mustang (not the 5.0). I loved that car. I had it for 16 years, drove it across country from CA to PA and then up and down the west coast many times. Sadly, it too, had a violent end. A big storm knocked down a huge Redwood, which hit a large pine tree that fell on it and totaled it out.
After that, I got a Brand New Mini Cooper. Loved that car, but long story short, I had replaced the transmission/clutch for the 3rd time, cost a fortune, and THEN it threw a rod, and needed a new engine. I was afraid to put more money into it, so My cousin towed it to his ranch and parked it (covered, etc. but out in the open). And, get this, a big storm felled a tree on it. My cousin said it was totaled. I haven't even gone to look at it, because I would just cry (I had a dream of winning the lottery or something and fixing the engine) He just lives 5 miles from me, maybe I'll go look at it some day. Maybe I can sell it for parts. It was a 2003 (headlights attached to the hood)
I bought a used Fiat after that. So far so good.
Memory Lane over here.
hunter
(39,539 posts)My Toyota got better mileage and was more fun to drive.
My brother bought back my share of the Mustang and sold it later at considerable profit so he could buy a big motorcycle.
Maybe I should have bought my brother's share of the Mustang and driven that. In some places driving a foreign car wasn't cool. A Toyota with California plates driven by a long-haired kid attracted unwanted attention from the police.
I've driven the same model of Mustangs since and now they just feel primitive.
Morbius
(511 posts)was lightweight and affordable, with a 289 V8 - plenty of power for such a small car but not so much that it was costly to own. And it was absolutely beautiful, which counts.
In 1967 (and 1968), Ford made the Mustang a larger car and offered bigger engines, which increased the cost and lowered the fuel economy. The 289 was replaced in 1968 with a 302, a good engine but not as efficient as the 289. The car is still rightly considered a classic, but not like the original. Then in 1969, the car grew larger still. Ford progressively made the car more aggressive until the OPEC oil embargo of 1973 made customers reconsider the subject of economy versus performance, and then Ford almost ruined the brand with the Mustang II.
Ford continued to make the Mustang, but it didn't really recover its status until the 4th generation Mustang came out in 1994.