Anti-Trump groups urge holiday boycott of Amazon, Home Depot, Target over DEI backtrack

Source: USA Today

Updated Nov. 10, 2025, 11:45 a.m. ET


A group of grassroots organizations is urging shoppers to boycott major retailers including Amazon, Target and Home Depot that they say caved to President Donald Trump and reneged on pledges to support diversity, equity and inclusion programs. The “We Ain’t Buying It” nationwide economic pressure campaign is launching ahead of the holiday season “to demonstrate to corporations that there are consequences for not standing up loudly for freedom and core democratic principles of fairness, justice and liberty,” Black Voters Matter, Indivisible and Until Freedom said in a statement.

The idea is for shoppers to boycott the stores during the crucial holiday season. Shoppers surveyed by PricewaterhouseCoopers said they expect to reduce their holiday spending this year on average by 5% compared with last year in the first significant drop since 2020. Retailers are trying to lure in shoppers by kicking off Black Friday early with doorbusters and other deals.

Rather than patronize retailers that have stood by Trump, boycott organizers are asking shoppers to support retailers that have stood up to Trump, as well as Black, minority and immigrant-owned businesses and small and local shops.

"Instead of fighting back and supporting the very people who put money in their pockets, corporations and retailers have bowed at Trump’s feet. But we ain’t buying it,” LaTosha Brown, co-founder of Black Voters Matter, said in a statement. “We ain’t buying that the wealthiest country in the world will punish the poor during the holiday season by withholding SNAP benefits. We ain’t buying that families can be torn apart and people kidnapped off the streets by masked ICE agents. We ain’t buying that DEI and racial justice commitments can be tossed aside at the whims of political convenience. And we ain’t buying that corporations are powerless in all of this.”

Read more: https://www.usatoday.com/story/money/2025/11/10/holiday-shopping-boycott-amazon-target-home-depot/87139543007/