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BumRushDaShow

(159,319 posts) Wed Sep 3, 2025, 11:37 AM Wednesday

Holiday shoppers plan first spending pullback since 2020, report says

Source: msn/Axios

9h

Americans plan to spend 5% less this holiday season compared to last year — the first pullback since 2020 — as rising costs and tariff worries weigh on wallets, according to PwC's 2025 Holiday Outlook out Wednesday.

Why it matters: The squeeze is hitting gift budgets hardest, shifting dollars toward food and essentials.

It's one of the first sizable surveys to flash a significant warning sign for the retail sector this coming season.

The big picture: The holidays will still happen — but with tighter wallets and more deliberate choices.

The effects of tariffs are expected to be felt more widely this fall, with higher prices, plus a change in product mix and holiday promotions.
Retailers' pre-tariff inventory is nearly depleted — and what hits shelves next will have already been subject to higher tariffs rates that companies are starting to pass on to consumers.

Link to PwC (PricewaterhouseCoopers) REPORT - Holiday Outlook 2025 A seasonal remix: Value, meaning and generational shifts

6 replies

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Holiday shoppers plan first spending pullback since 2020, report says (Original Post) BumRushDaShow Wednesday OP

Do not underestimate the power and leverage of your consumer dollars. Consumer dollars flow up, control that flow. Hotler Wednesday #1

The survey, released Wednesday, suggests consumers will spend an average of $1,552 this season, down from $1,638 in 2024 riversedge Wednesday #2

This consumer will be spending very little . . . SarcasticSatyr Wednesday #3

Spending Maninacan Wednesday #4

Spend 5% less? slightlv Wednesday #5

i have been stockpiling my xmas presents earlier this year kimbutgar Wednesday #6

Hotler

(13,408 posts)

1. Do not underestimate the power and leverage of your consumer dollars. Consumer dollars flow up, control that flow.

Reply to BumRushDaShow (Original post)

Wed Sep 3, 2025, 12:02 PM

Wednesday

Shut the spending and credit card usage down. Participation is what will make this work. Make the orange convict midnight rant about nobody shopping.

riversedge

(77,539 posts)

2. The survey, released Wednesday, suggests consumers will spend an average of $1,552 this season, down from $1,638 in 2024

Reply to BumRushDaShow (Original post)

Wed Sep 3, 2025, 12:12 PM

Wednesday

The survey, released Wednesday, suggests consumers will spend an average of $1,552 this season, down from $1,638 in 2024, with gift budgets hit the hardest.

Link to tweet

SarcasticSatyr

(1,349 posts)

3. This consumer will be spending very little . . .

Reply to BumRushDaShow (Original post)

Wed Sep 3, 2025, 02:09 PM

Wednesday

A few cards and a few gift cards ... 250 bucks .. tops.

Maninacan

(178 posts)

4. Spending

Reply to BumRushDaShow (Original post)

Wed Sep 3, 2025, 02:17 PM

Wednesday

Doubt I'll spend 50$

slightlv

(6,516 posts)

5. Spend 5% less?

Reply to BumRushDaShow (Original post)

Wed Sep 3, 2025, 02:26 PM

Wednesday

Hell, when I can't even afford to buy enough food or keep my bills paid, Xmas is the LAST thing I will be thinking of funding in this house! With as little energy as I have at this age, even bringing the fake tree down from the attic is going to be a no-go.

kimbutgar

(25,917 posts)

6. i have been stockpiling my xmas presents earlier this year

Reply to BumRushDaShow (Original post)

Wed Sep 3, 2025, 05:31 PM

Wednesday

I'm on vacation in San Diego now and the prices for t shirts are higher than I ever remember ! Most are made in China. Xmas will be expensive this year. Thanks orange pedo felon turd!

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