Global movement to protect kids online fuels a wave of AI safety tech

Source: NBC News/CNBC

Aug. 30, 2025, 10:29 PM EDT / Source: CNBC


The global online safety movement has paved the way for a number of artificial intelligence-powered products designed to keep kids away from potentially harmful things on the internet.

In the U.K., a new piece of legislation called the Online Safety Act imposes a duty of care on tech companies to protect children from age-inappropriate material, hate speech, bullying, fraud, and child sexual abuse material. Companies can face fines as high as 10% of their global annual revenue for breaches.

In the United States, landmark regulations aimed at keeping kids safer online are swiftly making their way through Congress. One bill, known as the Kids Online Safety Act, would make social media platforms liable for preventing their products from harming children — similar to the Online Safety Act in the U.K. This push from regulators is increasingly causing something of a rethink at several major tech players.

Pornhub and other online pornography giants are blocking all users from accessing their sites unless they go through an age verification system. Porn sites haven’t been alone in taking action to verify users ages, though. Spotify, Reddit and X have all implemented age assurance systems to prevent children from being exposed to sexually explicit or inappropriate materials. Such regulatory measures have been met with criticisms from the tech industry — not least due to concerns that they may infringe internet users’ privacy.

Read more: https://www.nbcnews.com/tech/tech-news/global-movement-protect-kids-online-fuels-wave-ai-safety-tech-rcna228250