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BaronChocula

(3,323 posts) Mon Aug 18, 2025, 11:15 PM Aug 18

MSNBC will become MS NOW, lose peacock logo before Comcast spinoff

Source: Reuters

Aug 18 (Reuters) - Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast (CMCSA.O) presses ahead with the planned separation of many NBCUniversal cable networks later this year.
The left-leaning media company will rename to My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters on Monday.

Comcast plans to spin off its cable channels, including USA Network, CNBC and MSNBC, into a new company called Versant — a significant shift in its media strategy as the company repositions itself for growth in the streaming era. Comcast intends to retain the peacock logo, along with brands such as the NBC broadcast network and its film and television studios that are expected to fuel growth for its Peacock streaming service.

Read more: https://www.reuters.com/business/media-telecom/msnbc-will-become-ms-now-lose-peacock-logo-before-comcast-spinoff-2025-08-18/

15 replies

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Highlight:

MSNBC will become MS NOW, lose peacock logo before Comcast spinoff (Original Post) BaronChocula Aug 18 OP

Who? angrychair Aug 18 #1

It will still be part of Comcast Deminpenn Aug 19 #2

Not for long though. mwooldri Aug 19 #5

I interpret this as USS_Dauntless Aug 19 #3

MSNBC to become MS NOW, My Source News Opinion World - Morning Joe - MSNBC Rhiannon12866 Aug 19 #4

I'd rather it became Sky News America. mwooldri Aug 19 #6

Sky News is Right Wing JI7 Aug 19 #7

Sky News Australia, yes. mwooldri Aug 19 #9

Will I still be able to watch the shows I want to see on our same local channel? CTyankee Aug 19 #8

Yes. mwooldri Aug 19 #10

Ominous. (nt) Paladin Aug 19 #11

What a really bad choice unc70 Aug 19 #12

MS NOW sagetea Aug 19 #13

More Like MS DOS DrFunkenstein Aug 19 #14

MS NOW could be a pageant winner in the National Organization for Women JustABozoOnThisBus Aug 19 #15

angrychair

(11,127 posts)

1. Who?

Reply to BaronChocula (Original post)

Mon Aug 18, 2025, 11:37 PM

Aug 18

To break their brand recognition and sow confusion.
This is a clear attempt to scuttle the brand.

Deminpenn

(17,000 posts)

2. It will still be part of Comcast

Reply to angrychair (Reply #1)

Tue Aug 19, 2025, 12:07 AM

Aug 19

mwooldri

(10,706 posts)

5. Not for long though.

Reply to Deminpenn (Reply #2)

Tue Aug 19, 2025, 03:22 AM

Aug 19

Comcast is effectively divesting itself of these cable brands. I'm sure Comcast will be hurrying to sell off Versant as soon as it can or simply giving all existing shareholders of Comcast shares in Versant to get it off the books..

USS_Dauntless

(67 posts)

3. I interpret this as

Reply to BaronChocula (Original post)

Tue Aug 19, 2025, 02:00 AM

Aug 19

I want Multiple Sclerosis NOW!

Rhiannon12866

(242,852 posts)

4. MSNBC to become MS NOW, My Source News Opinion World - Morning Joe - MSNBC

Reply to BaronChocula (Original post)

Tue Aug 19, 2025, 02:10 AM

Aug 19

CNBC's Andrew Ross Sorkin discusses the new name for MSNBC. - Aired on 08/18/2025.

mwooldri

(10,706 posts)

6. I'd rather it became Sky News America.

Reply to BaronChocula (Original post)

Tue Aug 19, 2025, 03:24 AM

Aug 19

There's precedent for this... Comcast has Sky News in Europe. Murdoch has Sky News in Australia. Unless the Murdochs have some kind of power over the Sky TV brand, it should have been possible to switch to this established brand.

Just my tuppence worth....

JI7

(92,628 posts)

7. Sky News is Right Wing

Reply to mwooldri (Reply #6)

Tue Aug 19, 2025, 03:26 AM

Aug 19

mwooldri

(10,706 posts)

9. Sky News Australia, yes.

Reply to JI7 (Reply #7)

Tue Aug 19, 2025, 07:43 AM

Aug 19

Sky News UK (and International) is most certainly not. They're on par with the BBC when it comes to bias and factual reporting.

Sky News Australia skews right and is not known for its factual reporting.

Some of these media fact bias checkers themselves seem to me to have a hard time with differentiating between center-left and center- right. mediabiasfactcheck.com ranks these UK news programmes - ITV News as center-right, Channel 4 News as center-left. The problem with this is that both news programmes are produced by the same company - Independent Television News, or ITN. I find it hard to believe a news organisation can be both right and left wing at the same time.