MSNBC is becoming 'My Source News Opinion World'
This discussion thread was locked as off-topic by Omaha Steve (a host of the Latest Breaking News forum).
Source: The Verge
MSNBC is about to look a lot — and sound — a lot different. The cable news network will soon go by My Source News Opinion World (MS NOW) and drop its peacock logo, according to a report from Deadline.
The change comes as Comcast, which owns NBCUniversal, plans to spin off its cable business, including networks like MSNBC, CNBC, USA, Oxygen, and E!, into a new company called Versant. In a memo seen by Deadline, MSNBC president Rebecca Kutler told staffers that as part of the transition, NBCUniversal decided that MSNBC needed “a new, separate identity.”
MSNBC originally launched in 1996 as a joint venture between Microsoft and NBC News, though the tech giant sold its majority stake in the network in 2005 and ended its web partnership in 2012. The network has used the peacock logo associated with NBC for nearly three decades. Additionally, Deadline reports that CNBC will keep its name but drop the peacock logo as well.
Kutler added that the rebrand won’t affect MSNBC’s coverage. “The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity,” Kutler wrote, according to Deadline. “While our name will be changing, who we are and what we do will not.”
Read more: https://www.theverge.com/news/760533/msnbc-my-source-news-opinion-world-rebrand
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She was fascinated by the "young people sitting on stools with laptops on their laps" (no table). It was supposed to show how "hip" and "techy" they were, with the dawn of the ( "commercial" ) world wide web. After awhile, she started calling them "Microwave" (for whatever reason... 
). I was like - "Ma? It's MSNBC!". No dice. "Turn on "Microwave". 
When Microsoft de-partnered from them, I recall some discussion about a name change but they opted against it at the time (perhaps due to the known "brand" ).
It's like they designed it to make the outlet die.
ETA - I guess it's supposed to have an acronym of "MSNOW".
... then I was HOOKED! I think Rachel Maddow (and Lawrence of course) have raised the bar significantly for political commentary.
What's remarkable is that even when Rachel and Lawrence have the night off for whatever reason, their fill-ins are just as good. It's a sign that the research staffs and show-runners who work behind the scenes are the folks who really bring it and make these shows excellent. That's the sign of a high-quality management team and I hope they stay together after the sale of MSNBC.
That's his answer to any question that might hint at his lies or guilt about anything.
The implication is "Of course you can't believe any of this. How dare you even ask me?" His cult has swallowed it all the way.
