Visa partners with AI giants to streamline online shopping

Source: Reuters

Visa (V.N) is partnering with tech heavyweights, including Microsoft (MSFT.O) and OpenAI, to roll out a new platform that lets users delegate their online shopping tasks to AI agents.

While users will set spending limits, the AI agents will do the rest — searching for products, booking vacations or ordering groceries, the payments processor said on Wednesday.

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A 2020 report by Experian found that one in three customers were only willing to wait 30 seconds or less before abandoning an online transaction.

Visa's new platform, Visa Intelligent Commerce, could help reduce friction by letting AI handle routine tasks while customers only make the final call. The smoother shopping experience could encourage more spending.

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Read more: https://www.reuters.com/business/retail-consumer/visa-partners-with-ai-giants-streamline-online-shopping-2025-04-30/