He says excitement has been highest for the winning matches by Mexico and the U.S., and the network's social media platforms have surpassed a record-breaking one billion views.

"I can't tell you how many comments I've seen where people are saying, 'I don't speak a lick of Spanish, but I want to watch it on Telemundo because it just sounds more exciting. And maybe by the end of the World Cup, I'll learn Spanish,'" Lorenzo says. "Joy and excitement and drama: it's language agnostic, it's universal."

Unlike Fox, which runs commercials during hydration breaks for the players, Telemundo keeps its cameras on the field. That's something very much appreciated by fans like comedian Trevor Noah.

"We're seeing the players on the pitch discussing what's happening. You see which coach is more stressed…This is part of the game," Noah said during one of the World Cup parties he hosts on his YouTube channel. "When you cut to ads, you lose the stress, you lose the joy, the anticipation. So shout out again, Telemundo: Really, really amazing coverage."