McDonald's launching $3 menu items to keep lower-income customers, report says
Topline
McDonald’s will soon launch discounted menu items and cheaper breakfast deals, according to the Wall Street Journal, making the push for value as fast food chains around the country try to maintain lower-income customers hit by inflation and priced out of dining options that are typically budget friendly.
Key Facts
McDonald’s will introduce items that cost $3 or less, the Journal reported, citing unnamed people familiar with the discussions around the deals.
The push for increased value will also include $4 breakfast meal deals, according to the Journal, which said the new items will launch in April and noted McDonald’s morning offerings have seen the largest drop from lower-income customers.
The $4 meal deal will include options such as a McMuffin, hash brown and a coffee, while the $3 and less menu will include sausage biscuits or four-piece chicken McNuggets, replacing the buy-one-add-one-for-a-dollar menu.
https://www.msn.com/en-us/money/companies/mcdonald-s-launching-3-menu-items-to-keep-lower-income-customers-report-says/ar-AA1YpGQR
Also $3 French fries where the fries cost $3 a piece.
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