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Swede

(37,166 posts)
Thu Aug 21, 2025, 09:09 AM Aug 21

Target turned on a huge chunk of their market (DEI). MAGA says "go woke,go broke." Now Target is going broke.

Mockler: Target turned on one of their huge consumer bases. And it feels like conservatives spent a decade saying go woke, go broke. Once the wokeness was removed. Now Target is immediately going broke.

Acyn (@acyn.bsky.social) 2025-08-21T02:29:41.547Z
19 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Target turned on a huge chunk of their market (DEI). MAGA says "go woke,go broke." Now Target is going broke. (Original Post) Swede Aug 21 OP
Have not shopped there since jonstl08 Aug 21 #1
Me too! wolfie001 Aug 21 #9
MAGA: Making America Go Awry RedWhiteBlueIsRacist Aug 21 #2
Good one! calimary Aug 21 #17
They're building a huge new Target Mossfern Aug 21 #3
You snooze, you lose Iris Aug 21 #4
Hit them in the wallet, where it really hurts. twodogsbarking Aug 21 #5
Boycott worked. Once the habit is broke they aren't getting their customers back. Blue Full Moon Aug 21 #6
Started as a boycott Chi67 Aug 21 #8
Ask spacenazi kkmarie Aug 21 #7
Space nazi turned on his own environmentally conscious buyers wolfie001 Aug 21 #11
We did it! JustAnotherGen Aug 21 #10
"Go fash, lose cash!". keep_left Aug 21 #12
Ironically, Target's customer base was comprised in large part by the very people DEI was intended to help. patphil Aug 21 #13
True, I think there are multiple things at play. LisaM Aug 21 #15
This CEO caved into trump and lost LetMyPeopleVote Aug 21 #14
That'll teach them to drink the Kool-aid Vogon_Glory Aug 21 #18
He didn't lose... berksdem Aug 21 #19
And they could have been heroes. miyazaki Aug 21 #16

jonstl08

(495 posts)
1. Have not shopped there since
Thu Aug 21, 2025, 09:21 AM
Aug 21

My CVS Pharmacy is in Target near my house. I have to go there for meds because the nearest one is about 10 miles away. I just walk in. Pick up my meds and leave. Do not buy anything else there. Have notice the foot traffic is noticeably lighter since they ended DEI.

Mossfern

(4,281 posts)
3. They're building a huge new Target
Thu Aug 21, 2025, 09:38 AM
Aug 21

near me. I haven't been in a Target store in more than 20 years. This is going to be right next to a Whole Foods market - very convenient for me, but I don't do well in large stores like that - I get dizzy and disoriented. I think they're going for a different market here. We'll see.

Chi67

(1,245 posts)
8. Started as a boycott
Thu Aug 21, 2025, 11:32 AM
Aug 21

But since they have not changed one bit, that means they don’t care about us minorities. So- fuck them. Never going back now. They showed us that they never gave a shit about human rights in the first place

kkmarie

(311 posts)
7. Ask spacenazi
Thu Aug 21, 2025, 11:23 AM
Aug 21

Ask spacenazi how turning on your market base works out.

RELEASE THE EPSTEIN FILES NOW

wolfie001

(5,952 posts)
11. Space nazi turned on his own environmentally conscious buyers
Thu Aug 21, 2025, 11:35 AM
Aug 21

What a dope. Of the first order. Mind boggling. I guess he had to prove his "manhood" to the idiot Joe Rogaine crowd. Be a "tuff guy."

patphil

(8,187 posts)
13. Ironically, Target's customer base was comprised in large part by the very people DEI was intended to help.
Thu Aug 21, 2025, 11:42 AM
Aug 21

But, we also have to consider the impact of tariff's on their declining business, and also the attack on immigrants by the Trump administration.
Where do immigrants shop? Big box stores, and that's where ICE-holes come after them.
So, they're avoiding these stores.

LisaM

(29,329 posts)
15. True, I think there are multiple things at play.
Thu Aug 21, 2025, 11:48 AM
Aug 21

I shop there occasionally and as far as my own Target is concerned, the workforce is very diverse (in fact, they even have a deaf employee outfitted with a special device for people to ask for help). But I had already scaled back because of their merchandise. Their clothing is poorly made and ugly. Their household wares seem designed for dorm rooms. They've stopped carrying many name brands, and they bring out and take down holiday stuff way too soon.

Vogon_Glory

(10,001 posts)
18. That'll teach them to drink the Kool-aid
Thu Aug 21, 2025, 12:41 PM
Aug 21

There are still Target stores in Austin
, Texas and I confess to shopping there on occasion.

What Cornell and other (overpaid) suits failed to note when they caved into MAGA/Trump demands to end DEI and other programs was that they were slapping a lot of their customer base in the face.

The Target stores in Austin (and also Dallas) are located in racially mixed parts of town. (The same could probably be extrapolated for San Antonio). A good chunk of their customer base is either Latino (primarily Mexican American) or Afro-American. That’s close to half or more. And Cornell chose to knuckle under to clueless wing-nuts who don’t know his company’s customer base?

The right-wing trolls and theorists may have polemics and bullying down to a fine art, but they didn’t know (or didn’t care) what following their demands would do to Target’s bottom line. Target stores, their staffs, and their managers are finding out what the fancy suits didn’t bother to learn.

I feel for Target’s lower ranked staff. I don’t have sympathy for the”deciders” who bought into MAGA bunkum and are finding out the hard way.

berksdem

(842 posts)
19. He didn't lose...
Thu Aug 21, 2025, 01:48 PM
Aug 21

The jerk is now the Exec Chairman of the Board of Directors which is most likely a promotion from CEO. Its ridiculous...

miyazaki

(2,506 posts)
16. And they could have been heroes.
Thu Aug 21, 2025, 11:56 AM
Aug 21

Voting with your wallet has always worked. Some lament that, even here, if you can believe it.

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