I'm enthused and grateful to see the two of them out there at the forefront of the fight, and so I'm reluctant to play arm-chair quarterback and second-guess their strategy. Still, I must say that words like "oligarchy" and "egregious" seem to me to be emotionally neutral. I don't think such words engage people's emotions at all.

I wonder if they (and we) should substitute some other term for "oligarchs". Maybe something like "masters"? People may not feel strongly about "oligarchs", but everyone hates the thought of being ruled over by masters.

Likewise with "egregious". That word pops up more and more in political speeches and discussions, and it leaves me completely unaffected emotionally. Why not instead use terms like "extreme", "severe", or "vicious"? Those words may do more to arouse people's sense of danger, and heighten their awareness that they are indeed under attack.